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CASE 04

Retail Rollout, Dubai

A Gulf retail chain’s in-store craft programme: 14 stores fitted with brass, leather and basketry under their own label.

The brief

Scope, timeline and the hard part

UAE · 14 stores

  • 01ScopePrivate-label leather goods and baskets for 14 stores, brass display fixtures, launch volume 6,200 units.
  • 02TimelinePilot store in 9 weeks; full rollout across 5 months on a rolling production calendar.
  • 03The hard partFourteen delivery addresses — solved by consolidating to the client’s Jebel Ali 3PL and distributing locally.
  • 04LessonPrivate-label at rollout scale needs the label supply chain (woven labels, hangtags) locked before production, not during.

The story

How it went

Every unit carried the client’s brand — applied in the workshops in Fes — and the reorder cycle now runs quarterly against master specs. This project is the template for our Programme tier: annual pricing, reserved capacity, one account desk.

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