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CASE 03

Restaurant Group, Paris

Three sites, one visual identity: checkerboard bejmat, tadelakt bars and Tamegroute tableware, restocked seasonally.

The brief

Scope, timeline and the hard part

France · EUR.1 duty-free

  • 01Scope420 m² two-tone bejmat, three tadelakt bar fronts, 1,400 pieces of Tamegroute tableware with restock programme.
  • 02TimelineFirst site in 4 months; sites two and three in 10 weeks each off the master specs.
  • 03The hard partTableware breakage economics — solved with a standing restock SKU list shipping LCL every season.
  • 04LessonFor restaurant groups, the second site is where the platform model pays: specs on file cut lead time nearly in half.

The story

How it went

Paris to Casablanca is a three-day sailing, and EUR.1 origin certification means the group pays zero duty — a structural advantage that made Moroccan production cheaper landed than the Portuguese alternative they’d priced.

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