The brief
Scope, timeline and the hard part
France · EUR.1 duty-free
- 01Scope4,500 sq ft two-tone bejmat, three tadelakt bar fronts, 1,400 pieces of Tamegroute tableware with restock programme.
- 02TimelineFirst site in 4 months; sites two and three in 10 weeks each off the master specs.
- 03The hard partTableware breakage economics — solved with a standing restock SKU list shipping LCL every season.
- 04LessonFor restaurant groups, the second site is where the platform model pays: specs on file cut lead time nearly in half.
The story
How it went
Paris to Casablanca is a three-day sailing, and EUR.1 origin certification means the group pays zero duty — a structural advantage that made Moroccan production cheaper landed than the Portuguese alternative they’d priced.